Trash Can Cleaning Delaware: Harnessing Social Media for Success
This episode of “Trash Chatter” features Tyler LeBlanc, the owner of Delaware Trash Can Cleaning LLC, based in Newark, Delaware. Tyler discusses his entrepreneurial journey, starting with his initial interest in the trash bin cleaning industry in 2018 after witnessing the process in Florida. He emphasizes the importance of being financially prepared before leaving his corporate job to start his own business. In 2020, amidst the COVID-19 pandemic and being furloughed, Tyler seized the opportunity to establish his company, starting with a trailer and later expanding to two trucks.
Tyler highlights the significance of passion, learning, and assisting others in the industry. He reflects on the challenges of starting a business during the pandemic, particularly the inability to receive in-person training due to COVID-19 restrictions. Despite these obstacles, he emphasizes the support he received from various sources, including YouTube videos and planning years in advance.
The interview also delves into Tyler's business strategy, particularly his focus on branding and marketing. He used platforms like Facebook, Instagram, YouTube, and Nextdoor to promote his business. Facebook ads proved particularly effective in his area, helping to increase brand awareness and educate potential clients about the service. Tyler also mentions using other marketing strategies such as door hangers, which, although not immediately effective, yielded results over time.
Tyler's father plays a significant role in the business, owning 10% of the company and assisting with organizational aspects. Their partnership is based on mutual effort and problem-solving, with both contributing to the business's success.
In terms of operational management, Tyler discusses the importance of a Customer Relationship Management (CRM) system. Initially using Jobber, he later switched to Service Autopilot for its advanced features, including automated marketing emails and customer communications. This switch, while challenging, has been beneficial for managing a growing client base.
Community engagement is also important, as Tyler and his company participate in local events like parades and career days, and they contribute to community activities, demonstrating a commitment to local involvement.
Tyler advises aspiring entrepreneurs to thoroughly research and question their ability to run a business, emphasizing the challenges and the need for a multifaceted skill set beyond the core service. He plans to continue expanding his business, potentially branching into related services like house washing and pressure washing, utilizing the versatility of his equipment.
In closing, Tyler expresses gratitude for the support he has received from the industry and his aspirations for future business growth, including stepping back from daily operations to focus on strategic expansion.